Why Aren't More People Federating?

Tommy Clark asks: Why Wouldn't We Connect 360 Million People To Our Communication Solution?
Right now having the option to see presence, do video calls or desktop sharing with 360M might seem futuristic. But some day BDM's will be smacking themselves on the forehead and say "what were we thinking?"

I also wonder if some standard mechanism to make it easier to federate and add users from other phone systems using SIP needs to be devised?

Read Tommy's Article Here:
http://www.cinline.se/2010/06/why-not-connect-360-000-000-people-with-your-business/