One of the big promises of Microsoft Lync is that it will allow you integrate your day to day business processes with your communication solution. Thus CEBP: Communication Enabled Business Processes. While most any UC solution can do this at some level, Microsoft has the developer eco system to really get CEBP into the mainstream. (and more than just "click to dial" senarios)
The ThreeAmigos blog has compiled a nice list of these:
http://blogs.technet.com/b/ucedsg/archive/2011/03/24/im-an-lync-expert-bot-available-for-download-and-other-lync-customization-examples.aspx
Do we have any Lync 2013 Add-ons . looking for attendee active monitor add-on for lync meetings.
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